Privacy Policy

1. About this Privacy Policy

This Privacy Policy explains how personal information may be collected, used, stored and protected when you use LiveLocal.

It applies both to visitors who browse LiveLocal and to venue administrators who create and manage venue accounts and event listings.

LiveLocal aims to process personal information in accordance with applicable Icelandic data-protection law and the General Data Protection Regulation (GDPR).

2. Information about visitors

You do not need to create an account or provide your name or email address in order to browse events on LiveLocal.

Limited technical information may be processed as necessary to operate, secure and maintain the website and the services used to deliver it.

3. Location information

LiveLocal includes an optional location feature that can help you see how far away venues and events are from your current location.

Your browser or device will ask for permission before LiveLocal can access your location. You may decline this permission and continue browsing LiveLocal normally.

When location access is granted, the location information is used to provide location-based functionality such as calculating distances to venues.

4. Venue administrator information

When you are invited to create or use a venue administrator account, LiveLocal may process information including:

• Your email address.
• Your account and authentication identifiers.
• Information about the venue connected to your administrator account.
• Events, images and other content that you create, upload or manage.
• Information reasonably necessary to operate, secure and administer your account.

5. Venue and event information

Venue administrators may provide information such as a venue name, address, website, Instagram profile, event descriptions, event times, prices, offers and images.

This information is generally intended to be displayed publicly on LiveLocal so visitors can discover venues and events.

Venue administrators should avoid uploading personal information about other individuals unless they have an appropriate lawful reason and any necessary permission to do so.

6. How LiveLocal uses information

Personal information may be processed where reasonably necessary to:

• Provide and operate LiveLocal.
• Authenticate venue administrators.
• Create and manage venue profiles and event listings.
• Send account invitations and other service-related communications.
• Provide maps, directions and location functionality.
• Maintain the security and reliability of LiveLocal.
• Understand how visitors interact with events and improve the service.
• Comply with applicable legal obligations.

LiveLocal does not sell personal information.

7. Analytics and interaction data

LiveLocal may record limited interaction information about how visitors use event listings, such as when an event listing is opened or when a visitor selects a directions feature.

This information is used to understand the usefulness of listings, provide participating venues with relevant performance information where appropriate, and improve LiveLocal.

8. Legal bases for processing

Depending on the circumstances, LiveLocal may process personal information because:

• Processing is necessary to provide a service or functionality that you requested.
• LiveLocal has a legitimate interest in operating, securing, maintaining and improving the platform.
• Processing is necessary to comply with a legal obligation.
• You have provided consent where consent is required.

Where processing relies on consent, you may withdraw that consent subject to applicable law.

9. Service providers

LiveLocal uses third-party service providers to operate the platform. These providers may process information as necessary to provide their services.

10. International processing and transfers

Some service providers used by LiveLocal operate internationally and may process information outside Iceland or the European Economic Area.

Where applicable, international transfers of personal information will be handled using safeguards required under applicable data-protection law.

11. How long information is kept

Personal information is retained only for as long as reasonably necessary for the purposes for which it was collected, including operating accounts, providing LiveLocal, maintaining security, resolving disputes and complying with applicable legal obligations.

Venue administrators may request deletion of their account and associated personal information, subject to information that LiveLocal is legally permitted or required to retain.

12. Security

LiveLocal takes reasonable technical and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration or disclosure.

However, no internet-based service or method of electronic storage can guarantee absolute security.

13. Your privacy rights

Depending on the circumstances and applicable data-protection law, you may have rights including the right to:

• Request access to personal information held about you.
• Request correction of inaccurate personal information.
• Request deletion of personal information.
• Request restriction of certain processing.
• Object to certain processing.
• Request portability of certain information where applicable.
• Withdraw consent where processing is based on your consent.

You may also have the right to lodge a complaint with the Icelandic Data Protection Authority, Persónuvernd.

14. Children

LiveLocal is primarily a platform for discovering events and for participating venues to publish venue and event information.

Venue administrator accounts are not intended for children.

15. Third-party websites and services

LiveLocal may link to venue websites, Instagram profiles, map services and other third-party websites or services.

The privacy practices of those third parties are governed by their own policies and practices.

16. Changes to this Privacy Policy

This Privacy Policy may be updated as LiveLocal develops, its technology changes, or its data-processing practices change.

The date at the top of this page indicates when this Privacy Policy was last updated.

Material changes affecting venue administrators may also be communicated by email or through LiveLocal where appropriate.

17. Contact and privacy requests

Questions about privacy or requests relating to your personal information can currently be sent to:

privacy@livelocal.is